Objectives
 
Purpose
Provide a unique and effective opportunity and venue for the entire travel and tourism industry of the kingdom to get together and conduct business.
Helps integrate the disparate sectors of the tourism industry by taking a holistic or total approach to the industry, rather than focusing on individual sectors only.
Focuses wide and positive attention on the Saudi Tourism industry by showcasing it as a major destination and by raising the profile of the tourism industry as an important contributor to the kingdoms economy.
 
Objectives
• Enables the whole industry to get together
• Deal with common issues by means of discussion and dialogue
• Present and promote products and services to the trade and the public
• Create new and strengthen existing contacts
• Negotiate and conclude business deals
• Allow the normally fragmented tourism industry to coalesce and collectively project and image of a major integrate and productive sector of the economy.
• Help strengthen the Kingdom’s position as a regional economic leader with an increasingly open and diversified economy, an important consideration in the post-WTO accession period.
• Reinforce the credibility of the Kingdom’s tourism development policy, as well as sending a positive signal to the community at large about the true nature, scope and contribution to the economy and society.

 

 
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