| Event Marketing |
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| Promotions in Trade Magazines, Newspapers and Newsletters |
| The important trade magazines in the region are participants and supporters of the show. They carry a wide range of coverage, including: editorial features, show previews and reviews, product highlights and news of the exhibitors. |
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| Direct mails and VIP invitations |
| Direct mailing to the region's key decision makers including: distributors, traders, manufacturers and industry professionals, utilises the largest database of its type in the Middle East. |
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| Public Relations |
| The PR department keeps close relations with the media, and issues regular press releases for greater publicity insuring TV, radio and press coverage throughout the region. |
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| Special presentations and events programme |
| The Organisers will arrange special presentations, meetings, press conferences and receptions to further promote participating companies at the show. |
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